MikeMcD

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When a game is deemed "good" by reviewers, it's typically meant as a compliment, not a slight. That's not how Take-Two views it, as CEO Strauss Zelnick has explained that "making good games just isn't good enough."
Speaking at a conference today, Zelnick said, "I believe good is the new bad. ... Games need to be great." According to Gamasutra, he went on to say that this is part of the reason for not releasing new versions of its big franchises -- such as Grand Theft Auto, Red Dead, and BioShock -- every year in the same way that Activision does with Call of Duty or Guitar Hero in the past.
In so doing, this ensures the quality of its games will continue to be very high. He later explained, "Our ability to have high scores over and over and over again is a huge competitive advantage, and that advantage drives sales, it reduces risk and creates profits." (According to reviews aggregator Metacritic, Take-Two had the best average review scores of any major publisher in 2010.)

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