MikeMcD

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Many people have questioned Activision's decision to largely focus on the Call of Duty franchise. They ask if Call of Duty won't end up just like Guitar Hero has, going from huge success to being shelved for the time being. You can now count Activision itself among those asking the question.
Giant Bomb has obtained an internal memo the company circulated in February where Activision publishing CEO Eric Hirshberg answered that very question. It directly asks, "Isn't Call of Duty today just like Guitar Hero was a few years back?" Hirshberg responded, "This is a great question and one we have thought about a lot. But there are several key differences between the two franchises worth considering. Guitar Hero quickly reached incredible heights, but then began a steady decline. Call of Duty, on the other hand, has steadily grown every single year of its seven-year existence."
He also cites the consistent popularity of first-person shooters, which stands in stark contrast to the sudden surge that music games like Guitar Hero saw several years ago. "Plus, Call of Duty has inspired a massive, persistent, online community of players, making it perhaps the 'stickiest' game of all time," he added.

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