MikeMcD

<span class="articleText">
Activision is slammed by a segment of gamers for not innovating probably more than any other game company. The Call of Duty series, in particular, is targeted as being a rehash year after year. There are many who would disagree, including those at Activision, but the company has undeniably been successful with a lot of what it's done. Since its merger several years ago with with Vivendi Games (a deal that included Blizzard), it's been the largest publisher in the world. Innovation is key to staying on top, so what is it that the company believes it does to drive innovation?
Asked that very question by Forbes, oft-criticized CEO Bobby Kotick said, "The most important thing we do to encourage innovation is give people the freedom to fail. And I think you can articulate that and establish that as a value in a lot of different ways. I don't want to say celebrate the failures, but in a lot of respects it's sort of that.
"We have what we call the post mortem process, really evaluating what is it that caused an outcome not to be aligned to the original expectation. And sometimes it's not even like an abject failure, if the game just doesn't sell, sometimes it's a game that doesn't sell as well as you would have expected, or in some cases more importantly, if it doesn't feel like it meets the expectations of the audience.

More...

pantstofry

That pretty much just sums up CoD. Try some shit and if it doesn't work try to fix it later.

__________________
to apologize for my lime green comic sans, here is some sexiiii