MikeMcD

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Although there was no shortage of advertisements for it, Bulletstorm wasn't a huge sales success. After releasing on February 22, it made it to number seven on the NPD charts for the month, falling right behind Dead Space 2 and Zumba Fitness. It failed to make the top ten the following month, and as Epic Games President Mike Capps has revealed, the game didn't turn out to be a moneymaker.
Speaking with Kotaku, Capps put it quite simply by saying it "didn't make money for us." Even with the promise of Gears of War 3 beta access for those who bought the Epic Edition, the game apparently didn't turn out to be the sales success Epic was hoping for. It's possible that could be blamed on the game's lack of a competitive multiplayer mode, something that is fairly unusual for a first-person shooter. The Call of Duty games are massively successful thanks in large part to their online multiplayer.
Bulletstorm got more attention than what traditional marketing alone delivered. Besides ads, a brief parody game mocking Call of Duty called Duty Calls was released to promote Bulletstorm. Following that, Fox News posed a question asking if Bulletstorm was "the worst video game in the world." It included quotes from a psychologist who stated, "If a younger kid experiences Bulletstorm's explicit language and violence, the damage could be significant." Another psychologist claimed, "The increase in rapes can be attributed in large part to the playing out of [sexual] scenes in videogames."

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