MikeMcD

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Gears of War 3 was expected to be big and it certainly has been thus far. Microsoft announced today it sold three million copies in its first week alone, making it the biggest game of the year.
Microsoft claims Gears 3 has grossed more than any other game released in 2011, though with Call of Duty: Modern Warfare 3 not far off, that may not remain true for long. Even if (or, more likely, when) that happens, the game's success has pushed the Gears franchise over the $1 billion mark in lifetime sales. This is apparently the first "Xbox 360-exclusive franchise introduced this console generation" to surpass the $1 billion mark. It's unclear if sales from the PC version of the first game (the only one in the series to be released on a platform other than 360) were included in that figure.
"Gears of War was the first killer app for Xbox 360, and the series has continued to contribute directly to the overall success of the platform ever since," said Microsoft Corporate Vice President Phil Spencer. "Gears of War 3 kicked off the biggest holiday in Xbox history with a bang last week, setting the standard for the kinds of amazing, action-packed experiences gamers should expect on Xbox 360 this year."

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